CLIENT:
Hyundai for Antenna
SERVICES:
Ideation
Branded Content Editorial
Art Direction
Graphic Design
Photography
Micro-Site Development
PRINT DIGITAL COLLABORATION EVENT
To help Hyundai launch the redesigned 2010 Tucson, we created "Adventures in Trendspotting," a branded lifestyle guide to New York, San Francisco and Chicago. Our four person team found the best spots in each city, from vineyards in Napa to kayaking in Chicago and brought back 8-page in-book units in three consecutive issues, along with a microsite (including video coverage) and a wrap-up event at Brooklyn Bowl featuring Chiddy Bang.
Photography: Tony Harmer