CLIENT:

Hyundai for Antenna

SERVICES: 

Ideation

Branded Content Editorial

Art Direction

Graphic Design

Photography

Videography

Micro-Site Development

PRINT   DIGITAL   COLLABORATION   EVENT

As a major component of Hyundai's launch of the new 2012 Veloster, a truly multi-tiered program was created entitled Re:Mix Lab, the centerpiece of which was a touring multi-city pop-up museum dedicated to the culture of collaboration, including premieres of several commissioned collaborations, a 32-page end-of-book unit, a microsite, multiple videos, and unique collaterals. product & car photography by Tony Harmer