CLIENT:

Kia Motors for Antenna

SERVICES: 

Ideation

Branded Content Editorial

Art Direction

Graphic Design

Photography

Videography

Micro-Site Development

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As a celebration of hatchback culture, we customized a Kia 5-door Forte and took it to Brooklyn's Aviator Sports Complex for a real life hockey game featuring our newly created Brooklyn Hatchbacks. Coupled with the Rio Surf, the program included two project builds, a 12-page in-book unit plus a microsite (with accompanying car build & lifestyle videos), and for the first time, an I-Pad app. photography by Andrew Link