CLIENT:
Kia Motors for Antenna
SERVICES:
Ideation
Branded Content Editorial
Art Direction
Graphic Design
Photography
Videography
Micro-Site Development
PRINT DIGITAL COLLABORATION EVENT
As a celebration of hatchback culture, we customized a Kia 5-door Forte and took it to Brooklyn's Aviator Sports Complex for a real life hockey game featuring our newly created Brooklyn Hatchbacks. Coupled with the Rio Surf, the program included two project builds, a 12-page in-book unit plus a microsite (with accompanying car build & lifestyle videos), and for the first time, an I-Pad app. photography by Andrew Link