CLIENT:

Colt45 for Antenna

SERVICES: 

Ideation

Branded Content Editorial

Art Direction

Graphic Design

Micro-Site Development

PRINT   DIGITAL   COLLABORATION   EVENT

To bring the tastemaker to the Colt45 brand, we commissioned designers to construct actual furniture from Colt45 cans and bottles, creating a centerpiece for "Lounge 45," a bar within a bar. The year-long, in-book unit featured the finished products, in-process documentation, events at bars in NY, Chicago and LA, along with an online contest inviting the public to submit their own ideas.