Colt45 for Antenna
Branded Content Editorial
PRINT DIGITAL COLLABORATION EVENT
To bring the tastemaker to the Colt45 brand, we commissioned designers to construct actual furniture from Colt45 cans and bottles, creating a centerpiece for "Lounge 45," a bar within a bar. The year-long, in-book unit featured the finished products, in-process documentation, events at bars in NY, Chicago and LA, along with an online contest inviting the public to submit their own ideas.