CLIENT:

Kia Motors for Antenna

SERVICES: 

Ideation

Branded Content Editorial

Art Direction

Graphic Design

Photography

Micro-Site Development

PRINT   DIGITAL   COLLABORATION   VIDEO

Partnering with Kia on the relaunch of the Sportage, we created "The Duel," an integrated marketing program which included two builds of the same car, "Casual Business" and "Serious Fun." Built and detailed at Lux Motorwerks, the cars were shot and videoed from Montauk to Wall Street, producing a 12 page in-book unit along with a microsite (including video coverage).