CLIENT:

Hyundai for Antenna

SERVICES: 

Ideation

Branded Content Editorial

Art Direction

Graphic Design

Photography

Videography

Micro-Site Development

PRINT   DIGITAL   COLLABORATION   EVENT

Connecting the hipster market to the new Hyundai Elantra, we took a nationwide taste-test of the burgeoning food truck movement, going to six cities in all, producing a 12-page in-book print campaign along with a microsite with video coverage and a final event in Los Angeles, featuring the city's top trucks, live music and a custom designed limited edition lunchbox.  photography by Tony Harmer